Published on Product Coalition
Hi. I’m Misha Abasov.
I build software products and companies that make people’s work more rewarding, meaningful, and fun.
These days, I’m the chief operating officer at Rise. I write on the side.
Work, past and present
“I feel incredibly privileged to have worked with a product leader like Misha. He has an unparalleled understanding of what makes a product loved and knows exactly how to build a product organization to get there.
“I have no doubt that we’ll see Misha’s name on some of the biggest products of our generation.”
MJ Fadaee Product Manager, Rise People
“Misha is an excellent product leader. Alongside our CTO, he transformed the entire R&D department at Rise, elevating it to becoming a very modern, innovative, and fast-moving machine.
“Misha is a great thought leader in the space. He has very strong principles and uses them to help guide product teams to make better decisions.”
Vikram Chaudhuri Product Manager, Rise People
“Misha inspires. To our marketing group he brought fresh, quality ideas daily — and set them into motion. He was like a lightning rod, bringing best practices and enthusiasm from the wider world of marketing into our team.
“Never settling for anything but the best from himself, Misha inspires people around him to do better, too.”
Matt Davis Director of Marketing, Allocadia
“My experience working with Misha for two and a half years boils down to this: from our first day working together until our last, Misha was my marketing ‘north star.’
“Whatever it was, I could always rely on Misha’s insight and feedback to help us work smarter, produce better work, and elevate our marketing efforts to the next level.”
David Fay Product Marketing Manager, Mobify
Writing
I write about work. The work we do as entrepreneurs and professionals to grow our businesses. The work we do as humans to grow ourselves. Here’s the latest.
Published on Product Coalition
Published on UX Collective
Building internal tools: A mindset shift for product people
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Published on UX Collective
Helping users “get it:” The churn-stopping power of Product Education
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Published on Medium
My Marketing Principles
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Published on LinkedIn
Optimizing Bottlenecks: A Simple Solution to Getting More Customers without Wasting Money
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Published on LinkedIn
Marketers Need to Stop Obsessing over Revenue Attribution
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Published on Marketing Before Funding
15 Ways to Write Kickass Copy for Your Startup
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Published on Marketing Before Funding